Social Media & Influencers Manager

NL Beauty is seeking an experienced web-savvy Social Media & Influencer Marketing Manager.

This position will be responsible for driving the growth, development, execution, engagement, and measurement of multi-platform social strategies for NL Beauty. Our ideal candidate is passionate about beauty and social media trends, and has heavy experience creating on-brand social content to strategically drive consideration, engagement, sales, and loyalty.

This is a full-time position and we are looking for our next Social Media & Influencers Manager to join our team this month in Sofia.

Major Duties

Influencer Partnerships

Develop & maintain relationships with media influencers, platform partners, and key bloggers
Manage influencer and ambassador seeding, outreach, collaboration negotiations and contracts
Connect influencers with brand launches and promotions
Expand and strengthen network of influencers

Community Growth & Engagement

Engage, grow and convert social media followers and fans
Expand community with daily listening, maintenance, community engagement/conversation, monitoring and issue escalation/response.
Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase the effectiveness of the program.

Content Strategy & Development

Develop the brand’s social media content strategy, combining creativity, innovation, historical performance, social media trends and consumer trends
Constantly seek and test new trends and platforms, to be early adopters and be digital pioneers in areas that are relevant for our consumer target
Develop clear data-driven goals for social media programs and campaigns, with user engagement and experience in mind that aligns with overall brand priorities and financial targets
Understand social analytics and how that impacts visual and content direction for each channel.
Plan, curate, manage, and execute all social photography and create weekly and seasonal shot lists.
Manage the branded look, feel and messaging to ensure consistency across all social media channels: Instagram, Facebook, YouTube, Tik Tok, etc.
Write copy and consistently deliver on-brand voice across all social platforms for each brand.
Create build up around product/campaign launches & orchestrate engaging video content i.e. How-To, Get the Look, Product Demos, Tutorials, etc.
Monitor and analyse performance of each campaign to measure impact.

Qualifications

Minimum of 2 years experience building and engaging social media audiences
Mastery in and passion for all social media channels (Instagram, Youtube, Tik Tok, Facebook)
Experience leading the creation and implementing digital/social media campaigns
Experience managing paid social budgets in an efficient manner on major platforms
Able to demonstrate how social campaigns deliver impact to broader business and marketing objectives
Experience negotiating and executing vendor contracts (influencers, content creators, illustrators, etc)
Keen eye for aesthetics, branding and photography
Photoshop
Strong writing skills
Ability to interpret data using established analytic/reporting tools to create actionable social marketing programs
Ability to manage several projects simultaneously and remain calm under pressure
Sales experience

Submit your resume and cover letter to [email protected]

Submit Your Application to Apply For This Job Today

Please fill in your details below, upload your Cover Letter, CV (resume) and other information you think would be beneficial, and then submit.